The role of marketing in the network is the largest search engine rankings of. Because the search engine is a relatively fixed customer traffic and higher quality. But the search engine is included in many sites, how to make your site appear on the first page of search results then?

This requires a large number of professional expertise, such as potential customers for the key word used to conduct analysis; for your website optimization web site; for the laws of the various search engines and so on to develop other strategies.

Services, GOOGLE ranked: The Chinese search engine, the user is most GOOGLE search engine rankings and therefore, we mainly GOOGLE mainly, if you click the mouse made light e-mail or a phone call to us, we will within a week to deal with this business, you have to ensure that site (1-2 months in the GOOGLE top)

Service II position Baidu: Baidu search engine is the best present a Chinese search engine. Baidu currently ranks charges, but relatively more expensive, how to make web site you have to spend a relatively low cost of obtaining Baidu month in the first page of this 100? Similarly, please contact us as soon as possible.

Three services, other search engine ranking, major portals have started a service charge included, but more expensive price. Between its input and the effect of a more reasonable rate is not as good as a network ads.

However, network marketing, the details of victory, in order to let us have a better business, we will probably get close to a variety of means. If you need, you can go directly to those sites may introduce their services. Similarly, if you think that you are not familiar with the cargo of trouble, you can accept that we have agency services.

Four services, the site you have to be submitted to the thousands of search engines at home and abroad, which requires a lot of work to do, and more trouble. We can get you quickly to provide this service.

Google to adopt a new generation of advanced technology, the Internet itself the basis of the link structure of related sites, using automatic methods to classify, for each of your inquiries, to provide accurate results quickly.  Google with its unique page-level (PageRankTM, patent-pending) technology, breaking the traditional classification of the concept of network, bringing revolutionary Web search.  Google search fast and high accuracy.

 Google can store a snapshot of the page, when the web server can be temporarily interrupted when you navigate to the page content.  If can not find the server, Google’s website can also be a temporary emergency.  Web page snapshot from the store to find the information much faster than conventional links, although the information obtained may not be up to date.  And in many cases may be from the “404 Not Found Error” (page not found error message) them.

Site visit:
 Google often surf the net, searching for new information.  Google also allows you to provide new information on the site.  However, Google will analyze the site’s content, using different lengths of time to decide whether or not to use website.  First of all, enter the URL, including the prefix http://, such as http://www.google.com/.  About this site can also be added, but the only Google reference that does not affect the Google page layout.

If your website provides a wide range of characters of the user interface code, select the best one you think should be introduced to one.

Note: Login Web site is only required to submit the top of the page, other pages from Googlebot to find.  Google will automatically search and update from time to time for all sites; for failure page will be deleted.

On the rankings:
 As organization and management tools, web-level use of the Internet’s unique characteristics and great democratic link structure.  In essence, when the link from page A to page B, when, Google on that “page A page B cast one vote.”  According to a Google page and assess the importance of the number of votes.  However, in addition to a number of votes to consider web pages (ie link) the net quantity, Google also analyzes the page to vote.  “Important” pages of the votes cast by more natural weight, it helps to strengthen other pages “important.”

Important, high-quality pages receive a higher PageRank, which in the search results will be a higher ranking.  This, Google the importance of integrated indicators for the page-level, rather than in accordance with a specific inquiries.  Of course, this represents the characteristics of the web page itself is determined by Google based on network data, using a comprehensive assessment of link structure analysis algorithms results

 Of course, if the item does not match with the query, and then importantly, the website also meaningless.  So, Google used to match the body of sound technology is important and you find the exact page.  For example, Google when a page in the analysis, but also at the same time reference point to describe the link on this page.
 Most other search engines and the difference is that: Google only shows the relevant pages, the text of the link or point to it contains all you enter keywords, and no longer the result of other unrelated annoyance

Google not only search results containing all keywords and keyword pages proximity analysis.  And most other search engines is a big difference between: Google keyword proximity in accordance with the distinction between the priority of the search results, keyword filter with a more similar result was found.

Keywords advertising (ADwords) How much do you charge?

Key words in the Google ads to do on my website affect my rankings?

Enter in the Google I have put the key word query, why does not my ad appear?

The assumption that the daily budget is set to 100 yuan, and that every day you spend 100?

Unable to finish daily budget, how the remaining money to do?

My Client is only in Japan, I can only advertise it in Japan?

I can only the use of Chinese in the United States potential customers running ads?

I just want to advertise to customers in Taiwan, Hong Kong people do not want to see and click on my ads, whether or not the people of Taiwan can only see my ads, and other regions (including China) have not seen my ad?

I take only the United States or Canada for a province of the potential customers to advertise?

The words I choose to appear in the title, site description it?

If a person ill, “crazy” click my ads how should I do?

What decision ADwords my site in the rankings of advertising?

I have already submitted the key word Google ads, but would like to modify keywords, site description or URL, such as point, you can modify it? Additional costs need it?

Advertising is how to rank?

Keywords advertising to save money or pay-per-click charges year-on-year to save money?

Channel from China published data, Google users in China to promote, from the eastern coast of China occupied a large proportion, especially in Beijing, Zhejiang, Guangdong, Fujian, Shanghai, Jiangsu and Shandong provinces and cities in seven, to occupy the total number of customers more than 79%; from the number of customers, the customers in Beijing to promote the proportion of GoogleE most, accounting for 15.1%, followed by Zhejiang and Guangdong, two provinces, respectively 14.4% and 13.8%. Put into words but the number and put in effort, the two provinces of Zhejiang and Guangdong are the business users are more than 18%, ahead of other provinces and cities invested enterprises; from the launch site to promote the nature of Google, the customer from Beijing more industry-based site or professional site, while those from Guangdong or Zhejiang, promoting customer, business or the company’s Web site for more than 90%; put the key word from the choice of an analysis of characteristics, we can see Beijing as a result of the information and administrative advantage, and concentrate a large number of small and medium-sized professional web site or industry, it put the key word Beijing customers more choice of industry words or image of the delivery site, and customers in other provinces, more directly aimed at the enterprise product or service, select products or services that running for the keyword.

As a result of including the main portal and search engine providers, including the site different sites have different access groups, to promote their products in Google to enter China before the adoption of corporate advertisers in China portal and search engine provider for the promotion of to promote products and services, has been excavated to the majority of potential customers, and the Google search site users, most mature and high concentration of spending power of Chinese Internet users, Chinese enterprises invested Google advertisers, through the promotion of effective digging through Google to the whole new target consumer groups and high-value enterprise customers to achieve a multiplier effect of the running. On the other hand, compared to traditional advertising media, so advertisers tracking and quantitative analysis and assessment of the effect of running is the Internet to advertisers the advantages of a very favorable, and our professional web site promotion service providers can take full advantage of Google’s technological advantages, promote the launch of the website can do for the promotion of post-delivery follow-up quantitative results, including from the running to attract the target population by the number of sites brought about by new traffic, as well as directly through the website created by the purchase of business revenue tracking quantitative analysis of the advantages in this regard are those that provide only qualitative or very simple product to support the data provider’s website to promote their products unmatched, Google has the advantage in this regard directly to the promotion of products in the to create pressure.

With the use of Google search users in China increased, the Chinese enterprises to promote familiarity with Google and Google to promote the promotion of efficiency can bring many business owners have been recognized by, Google on the territory of other similar products brought about by competition and customer diversion is inevitable, but to the Chinese customers the benefits must be real. Can be expected that Google will occupy an increasing number of websites to promote the Chinese market share. (END)

Today, Google has grown into a monopolistic edge in the global search engine, count it for Yahoo and AOL to provide search services, Google is currently the global market share of over 80%. Simple conclusion is that if your website is not in a good Google ranking, then your network even if the marketing strategy is a failure.

In order for Google to optimize your website and the promotion of the corresponding, first of all have to understand what Google is based on the rules to assess a site for a particular keyword ranking value. Of course, in addition to Google’s engineers, no one really knows the secret, but the study shows that the impact on Google ranking factors that have the following three aspects:

1. Link Popularity.

In China, someone translated as “Link Popularity” is Google used to judge the value of a site the primary means. We all know there is a Google toolbar PageRank green scale is used to indicate the site’s links to a wide range. PageRank value from 0-10. Web site links here, including internal links, and even into the links and even link, the most important of which is connected to the link. Google, through the quality of these statistics and the number of links to the site to determine the PageRank value, the higher the value the higher the ranking. After the site built so you need to put in a lot of time and effort to get a large number of external links, especially from high PageRank value sites.

Generally speaking, if a site’s PageRank value is 4-6, it indicates that the site has good traffic; if more than 7 on whether the quality from the site is very good to a well-known.

2. Page Title;

Search engine through keywords to select the site, and the title of Web site search engine to find keywords is the main destination – you through the analysis of Google’s search results can be found very clearly this point. Therefore, you must first determine your site’s main keywords (generally selected 1-5), and then reflected in the words of the Title of the page to.

Displayed in the browser in addition to the top of the Title tag, the text inside the main page title is often also played a significant role, one that contains the main keyword <h1> </ h1> format the title page can also place a great role.  In addition to this title <h1> </ h1> label is the best definition of <font> no.  However, the reality is that most people looking for the page are not to do so.

3. Keyword Density.

Key addition to the need to appear in the title of which also requires the entire page inside a certain frequency.  You need to in the title, the paragraphs content (text content) page header and footer, Alt Tags or labels are not shown inside the arrangement Keywords <comment>.  These words may not be a, but a group of highly related words.  For Google, there is analysis showed that there Home 7% to 10% of keyword density.  In addition, according to research Addweb, keywords in the home for which the frequency of 8-10 times better.

Of course, you must increase the keyword density to be careful to use certain skills, rather than pure keyword stuffing, otherwise you may be Google sentence for Spamming (cheating) and be punished.

Google know more than the top three key points, you know how to optimize and targeted promotion of your website.  Good luck!

GOOGLE, many of my friends talk about rankings, always thought that it is a single tab page optimization, in fact, this view is wrong.

I do GOOGLE ranking services, to do the work of the following steps:

Step One: Site Diagnostics, including:
Diagnosis of site structure: to see the suitability of the search engine used to;
Web page diagnosis: to see whether the rational layout and handle it properly;
Site File Name diagnostic: to see whether the file name of the irrational;
Web site marketing based on the diagnosis: look at its current use and promotion of the network is reasonable.

Step Two: website based on traffic analysis:
Installation of traffic statistics
Sec flow analysis,
Analysis of geographical distribution,

Step Three: Web site optimization:
Website structural optimization: the rationalization of the structure of your website to suit search engine habits
Web Page Optimization: Key layout, graphic processing.
Web site optimization to connect: to connect so that the overall systematic Web site, on the one hand contribute to the search engine search, combined with user habits on the one hand, and guide users to view the content of sites to facilitate the final transaction of business.
Site Tags Optimization: Website Tags design, optimization.
The fourth step: GOOGLE ranking other strategies:
Manufacturing flow: GOOGLE rankings or traffic key ah, this process we will use many methods of network marketing.

To create external connections: The Link, article promotion, posting a variety of ways to increase publicity and so on where to connect an external site.
Other … …

GOOGLE Web site to re-do a good ranking, we should first do their own good, to promote good, to achieve better rankings. Therefore, GOOGLE the site to stand on top of an integrated marketing point of view, and then do it. In order to achieve the desired effect.
If you rely on a single tag optimization, as well as the means to achieve GOOGLE ranking cheating test results, it is very childish ridiculous.

After all, GOOGLE, or in order to promote the Web site ranking. In that case, a comprehensive Web site to promote good, you can get a better google ranking is a reasonable thing.

For with the google rankings, the key is good content.  Course content can not be allowed to GOOGLE to know, that is a question of skills.  According to a lot of experience, where friends share with you a few key points:

The title and the page code <tiele> and </ title> between the characters.

At present, not just GOOGLE, and most search engines are very much concerned about it, so the design of the title tag on your web site cited in the search engine rankings are particularly important.  Therefore, the title of the design must be close to fully think of words, preferably the most important keywords into the title.  For example:

luao.y365.com I spent an afternoon of testing done on the free space, 2 free domain names with the site, but he Baidu, GOOGLE China into the “process painting”, “straw painting” “painting process wholesale “,” production painting process “and other words, it came in the first place.

For the title of it, I like this design:

Technology <TITLE> straw straw painting crafts painting wholesale export production </ TITLE>

Note: not the best title of the design of more than 40 characters, that is 20 characters.

B, Content Rating:

Tab on the page, keyword tags are no longer important search engines, google relatively current value is still relatively brief labels.  And: <META content=标签内容name=de script ion>

In the Introduction tab, we must give full play to the most critical frequency of occurrence of that word, as well as into the possible combination of words.  See Description tab the following:

<META Content=”Painting process straw straw straw painting painting painting process of national production and wholesale straw crafts painting crafts painting wholesale painting sales agent process manufacturing process painting paintings painting picture of information technology” name=de script ion>

Note: After tests showed that the label on the <META http-equiv=Content-Type content=”text/html; charset=gb2312″> above the label better.

C, page content:

The title of the design, label design, and content to be like the best match in another page, it would be reasonable to increase the frequency of keywords.

In addition, with the words can be bold (and <B> </ B>), can also be relatively larger font to highlight words.  This, GOOGLE will pay more attention to the words.

D, external connector:

As we all know, in GOOGLE Through A Web site connected to the B of the war, it means that A stands for B, one vote stood, B standing in google and points will be increased one point higher score, of course, is also conducive to the top of the .  Therefore, the site of particular importance to the external connector.  Link to talk about it, and for the friendship connection, it is best to do the GAO Pan, the matching content Link complementary.  Ha ha!

E, other strategies:

Said at the end of the case of the site.  Truly want to do a good job, or the content to do a good job, stick to your users in your site, so that marketing through the network, your users will continue to accumulate more and more traffic is so large, the flow of GOOGLE ranked the most useful.

Case:

Straw painting process http://luao.y365.com; Keywords: Process planning, straw painting, etc.

OIC club ideas http://www.oideaclub.com; Keywords: ideas

Home phone http://www.imobile.com.cn; Keywords: mobile phone software, cell phone news

Price comparison network: http://www.dududu.net; Keywords: price comparison, computer price comparison, compare cell phone prices and so on.

The previous paragraph, let me do a website to promote the client has done, the need to let me put my article on the deletion of the contents of his, and finally asked the reason, I almost fainted. He thought that the Google ranking is a method of cheating in network marketing. In the recent period, as in all Chinese search engine, type “google ranking”, I an inside page of the website appear in search results after the first day, asked related services to more and more people in these friends in, there are still many people think that Google ranking means the need to cheat. In fact, this is a wrong key, and here I explain in detail and Google ranking.

The origin of Google ranking services

In the network marketing, search engine ranking is a very important and effective method. Because it can be to a great website traffic, and these flows are relatively high-quality traffic. Therefore, in a foreign country, before the beginning of the Internet soon will have a fever of such services, and also produced a number of sites related to optimization, search engine ranking software. At the same time, Google’s rapid development so that the top Google rankings in search engines account for an increasingly important position.

Home about Google rankings only last year, the beginning, because the market had not been aware that the prices are very low. But from the beginning of this year, the service started up in China. So many network marketing scholars began to study Google, many enterprises began to provide such services. However, because Google’s algorithm has been a secret, and changing, so currently can provide the service with regular personal studio company. Probably only dozens.

Google ranking techniques to introduce policy

At present, both at home and abroad in the study of SEO ranking factors Google is said to have more than 300 kinds. But to grasp the most basic of which is nothing but a few. At present, as long as you can for your site to do a good job in the following areas, then ranked in Google’s ranking should be taken for granted. Include:

1. Content to do a good job. This is the premise of natural attractive content, be able to retain people, popular Well, of course, concerned about the search engine you.

2. Good site structure optimization. Web site structure should be optimized so that Google and other search engines easily search on OK. Details on the details later.

3. A good page optimization. Page optimization, including optimizing the page layout, page layout language processing, image optimization, etc., more details, Web site optimization is not a panacea, it is just to make your pages easier to just let Google search. General and can not be optimized through the web site can be the key word so that any Google search results in front of. For example: A sale of cosmetics, no matter how the site can not be optimized in Google type “movies” of the search results in front of the word. Therefore, cheating is not a means of optimizing web pages, Google ranking is not to optimize a single page.

4. Tags Optimization. It is easier to help search engines understand your web pages, search engines now is not so simple before, or frankly well. To design more reasonable, there are some skills.

5. External links. More than the establishment of an external connection to the Google ranking more effective. If you are able to establish in a short time a number of external connections, only show you the Link to do a good strategy, it is not cheating. Link But how to do so more effectively, and this is the issue of a number of techniques. Of course, cheating is not the same.

6. PR value. It is a cumulative process.

7. Flow. As we all know, traffic on the Google ranking is very important, if the site in the period to the rapid growth of traffic, very helpful on the Google rankings, but what does Google rank? Or for traffic, so traffic on the cheating is not so easy.

First: What is PageRank (page rank)
PageRank (page rank) is used to measure a Google page “importance” of a method. Title, such as in a blend of the logo, etc. Keywords logo and all other factors, Google through the PageRank to adjust results so that those more “importance” in the search results page of another site’s ranking in the enhanced, thereby enhancing the relevance of search results and quality.

Put simply, Google, through several steps to achieve the following pages in its search results pages (SERPS) in the ranking:
1) find all the pages match the search words
2) In accordance with factors such as the page title \ Keywords density level with
3) the calculation of the anchor text of incoming links of the words
4) PageRank score to adjust the results of your site’s ranking
In fact, the real site’s ranking is not as simple as the process, we will detail later on in depth.

Second: PageRank determining factor
Google’s PageRank is based on such a theory: if the B’s website A website set up to connect the link (B to A link of import), indicating that A links B value, is an “important” pages. When the B-level page (importance) is relatively high, then A page B page from the import share of a certain link-level (importance), and the average allocation to A of the Export link on the page.

Import links (also called reverse link) refers to the site links to your site, that is, we normally refer to the “external links.” And when you chain to another site, then this site is your “link to export”, that you provided to other websites this site links.

PageRank of a page reflects the level of incoming links (the importance). Therefore, in general, PageRank is a link to a site into the number and level of these links (the importance) of the decision.

Third: How do I know the PageRank score of a page
From http://toolbar.google.com download and install Google Toolbar, so that the website will be able to show that the PageRank score of. PageRank score from 0 to 10, if it can not show PageRank scores can be installed to check the version number, need to fully uninstall the old version, restart the machine after you install the latest version.

Forth: PageRank the importance of
Web site search engine ranking algorithm of the importance of each factor were ranked on their quality of information provided. However, if the ranking of factors are easy to manipulate, it will always be some Web site administrators use to achieve competitive bad. For example, the early introduction of one of the ranking factor – Keywords Meta (Meta Keywords), is due to very good in theory, it can be summed up to reflect the contents of a page, but because of some malicious webmaster to manipulate and had to sadly exit. Therefore, the “weighted value” – that is, we provide information on the trust factor is the degree of vulnerability ranking factor to manipulate the degree of manipulation and co-decision.

PageRank is a difficult position by the manipulation of a factor. However, it was first introduced only for the number of links, so bored by some of the loopholes webmaster using the link, such as factories and a large number of poor visitor book external link easily met its own aims. Google aware of the problem, they integrate in the system to link the quality of analysis, and found cheating websites blocked, thereby not only effectively combat this practice, but also to ensure that the results of the relevance and accuracy.

Fifth: Google’s search results before 1,000
In general, site ranking factors, including the title page (META TITLE), the body of the page keyword density, anchor text (also known as link text, refers to link or hyperlink text) and determined by PageRank.

Please keep in mind: PageRank alone can not make your web site to obtain a good ranking. Web site PageRank ranking algorithm is only a product of factors, the other site if you factor in scoring position is zero, even if your PageRank is 20000000000, the final score is zero. PageRank does not mean that on the worthless, but the circumstances under which the PageRank of their ability to complete the play.

If the extensive Google search, looks like there are thousands of results, but the actual display of the results of up to 1,000 before. For example, “car rental”, display the search results for 5,110,000, but only 826 the result will be displayed. But with only 0.81 seconds. Imagine the time to 0.84 seconds can be calculated that each of the 5,000,000 search results ranking factor score, and then ultimately we have seen given the site’s ranking results?

The answer is: the search engine selection and query the most relevant pages of those who form a subset of to accelerate the pace of search. For example: if a subset contains 2,000 elements, the search engine is done using the ranking factor of 2-3 on the entire database query to find the top three factors for the two higher scores of the first 2,000 pages. (Please keep in mind that although there might be more than 5 million search results, but the actual display of 1,000 search results are from the 2,000-page extract from the subset.) And then all the top search engines no longer factor into this 2,000 composed of the search results and the corresponding subset of the site’s ranking. Since the sorting phase, sub focus more on search results (not referring to the page) the relevance (quality) is also lower, so the search engine only to the user and query the most relevant search results of the previous 1,000.

Please note that the search engine generated 2,000 pages of this subset, we emphasized the importance of “relevance” of the word. That the search engine to look for is the common theme of query page. At this time, if we take into account the PageRank, are likely to get some high PageRank but only slightly related to the subject of a number of search results. Clearly it is in breach of the search engine to provide users with the most relevant and accurate search results principle.

Once the understanding of why this may be true on why you should first try hard to “page” factor and the anchor text of foot work from top to bottom, the last is the PageRank. So the key is:

First of all you have to factor in the pages and / or anchor text work up and down enough so that they can be ranked factor score enough so that your site is able to target words among the 2,000 in this subset of search results, otherwise, higher PageRank also not the solution.

Sixth: PageRank and other ranking factor, the difference between

Title page logo to be listed only once.
Key words in the body of a row only to reduce the duplication of the importance of keywords, it is important that proximity.
Anchor text weight high, but there is a ceiling, more than the upper limit of the anchor text messages will be ignored or reduce weight.
PageRank infinite potential and there is no maximum limit, but a lot of work.
Note the existence of other ranking factors have an upper limit (Que value), more than the right to limit some of its value will be reduced or are no longer points. PageRank is not the existence of this problem.

Seventh: Non-PageRank Factor Que value of the maximum (Non-PageRank Factor Threshold)
In addition to PageRank, the other ranking factors are the value of the existence of a deficiency, also known as the threshold or the margin. That is, when the growth to a certain value, the importance of factors began to slowly lower it, the value factor is the non-PageRank value Que.

Que-based value of 1,000, if the page A and B is a query we have two of the query results, and the A’s total score (including the factor score and PageRank page score) is 900, B 500, then A will in front of B. However, due to A and B scores were lower than we assumed in the above non-factor Que PageRank value, and therefore does not change in the case of PageRank, we can page through to the B page carefully optimized so that factor scores of pages to be improved so that it ranks over A. However, if the A’s total score rose to 1,100 points, while B only if the page factor optimization is simply not enough. In this case, the upgrade PageRank has become a top priority.

In general, Google’s search results page may contain not only more than Que value scores of pages, but also may contain some points lower than the value of the page, Que. Therefore:

In order to increase competitiveness must be Que maximize the value of the scope of the search engine page ranking, or else they will reduce the competitiveness of the page. “Page factor” is close to Que value and achieve the most rapid manner, it is used in conjunction with the PageRank of the site is to enhance the ranking of the best optimization strategy.

Eighth: Use value Que infer the value of two ranking strategies
Que values explained by the search engine business principles and the implementation of different ways, but also would have explained why some of the misconceptions on PageRank. These two strategies we can as two people A and B.

A view that “PageRank” is not important. They have several years experience in web site optimization and how to perfect the use of “page elements” to achieve the purpose of optimization. They also understand the basic anchor text, PageRank scores but not care. The result? Due to maximize use of the “page factor”, so that A to reach “non-factor Que PageRank value.” Therefore, through the carefully chosen words will enable them to obtain better website ranking. But as long as the site content is better, over time there will always be a high ranking site links to trickle come together to form a river. A final score will also be a PageRank, and the consolidation of the position to take.

B that the “PageRank” is very important. He has a lot of PageRank score on the upgrading of the information, and to improve the scoring of the work under the foot. What are the results? B and A contrary approach, but the A factor in the non-PageRank to work, the result is scored by the PageRank. The B factor in the PageRank to work, the result is scored by the non-PageRank Factor. The reason is that PageRank scores as a result of increased need for external links with anchor text of links and, thus, through carefully selected anchor text of external links, B increased its spontaneous non-PageRank Factor scores, which won a high PageRank score.

Although this is only the two extremes, but we can use them to infer that their respective advantages and disadvantages of two ways:

Advantage of the shortcomings of the object
A: ignore PageRank site’s ranking in the short term can be enhanced

Self-generated link to save the workload
Required to put a lot of work to maintain the site’s ranking

New competitors on the slow response

B: ignore page rank website ranking factors will be reliable and can easily modify the page when necessary factors to elevate its ranking

Most likely from non-search engine source category higher traffic
Slowly raise your site’s ranking

Difficult to operate

Easier procedures for SPAM filtering system

In fact, we noted previously, the final ranking score = all non-factor the actual PageRank score x actual PageRank score. That is, the two complement each other, coupled with online marketing with the development and expansion, keyword competition more intense change, in which case the only good non-PageRank ranking factor is impossible. Factor and the existence of non-PageRank value Que limitations. At the same time, for very competitive keywords, but also there is a minimum PageRank problem. In other words, unless the site’s PageRank score more than the minimum standards, or else very difficult to get your site’s ranking. PageRank lower end of the competition by Keywords decided degrees. Keywords competitive PageRank lower limit of normal or high, and the more intense the competition is the key word, it has the corresponding minimum requirements will be high PageRank. The PageRank score is very difficult to upgrade again, this time on the Non-PageRank Factor become very important.
To sum up: we need to give full play to the advantage of the ranking factor to win a good overall ranking score. At the same time, Key words (for Competition) is also carefully chosen a very important change, it can save a lot of expenditure.

Ninth: PageRank is calculated
PageRank (A) = (1-d) + d (PageRank (T1) / C (T1) + … + PageRank (Tn) / C (Tn))
Which PageRank (A) that a given page A the PageRank score;
D for the damping factor, the general set to 0.85;
PageRank (T1) that a point A page of the site of its own PageRank score;
C (T1) that has the page number of the Export link;
PageRank (Tn) / C (Tn) for each point that the A-page page to repeat the same steps.

In fact, the calculation of the PageRank score of a page needs a large number of complicated calculation. For example, if the PageRank calculation A page scores are the first to know all the links to A-page web site (incoming links) of the PageRank score. To know that these external links page PageRank score, but also need to know that these external links page PageRank score, and so on. We only need to know:

A page of external links B to bring A and B of the PageRank score of the export is inversely proportional to the number of links, that is derived with the B on the increase in the number of links, the PageRank score to A also decreased. The same page shows a PageRank score of the page to vote for the other page a basic form of the measure. A web page can vote for one or more export link, but certainly the total voting power, and was evenly distributed to all the Export link. Assuming B’s PageRank score is 5, and only one point B on link A, then B will receive all A’s PageRank score (B and no loss of anything, and A won the B’s PageRank score). However, if B has N links, then A can only get B’s PageRank score of the N one.

We can use the chart to spell out the principle of its work. Assuming there are four pages A, B, C and D, their mutual links, such as shown in Table -1:

Table -1: PageRank scores before link

Table -2: PageRank scores after link

Assumed that the initial four page PageRank scores are 0. According to the formula above, their PageRank score is 0.15. We calculate the PageRank link their scores.
1.A chain to the B, C and D. A initial PageRank score is 0.15, so A link for export of the total number of PageRank score 0.85 * 0.15 = 0.1275. B, C and D three pages each at 0.0425.
2.B chain to the C, B the initial PageRank score is 0.15, so the only link to page C obtained by PageRank score is 0.85 * 0.15 = 0.1275 min.
C-chain to the A, its PageRank score of 0.1275 only link to the object passed to the A.
D chain to C, its PageRank score of 0.1275 to the transmission of C.
PageRank of the pages are now scores were as follows:
A: 0.15 + 0.1275 (from C) = 0.2775
B: 0.15 + 0.0425 (from A) = 0.1925
C: 0.15 + 0.0425 (from A) + 0.1275 (from B) + 0.1275 (from D) = 0.4475
D: 0.15 + 0.0425 (from A) = 0.1925 (shown in Table -2)
Continue to do the calculation, until the numerical approximation of each page of a set value (PageRank is a convergence of function). Finally, can be found, C of the highest PageRank. The number of external links and significantly changed the distribution of PageRank too.

Table -3: final results of the PageRank score

Table -4: external links and PageRank scoring table:
Link to export the number of links into the final number of PageRank scores
C A / B / D 3 A 1 1.4860614724
A C 1 B / C / D 3 1.4131522515
B A 1 C 1 0.5503931379
D A 1 C 1 0.5503931379

Tenth: PageRank of the feedback
PageRank of the feedback mechanism explains why the export of a website link to the website’s own benefit.

A page of links to the assumption that B, calculated according to PageRank, the initial PageRank of 0.15, the PageRank link to 1. If the A chain to the C, and C also chain back to A, then A’s PageRank has become now 1.4594594595. That is to say if the A chain to an external website, and that page links back to A again, then make A’s PageRank will increase. (If page A links to a page that has links to C, C to A and then chain, then the situation may still take place). If all pages link to each other is a system as a whole, then, in fact, before and after the system links the overall PageRank has not changed, but, because of the relationship between the occurrence of different link led PageRank for each link of the system of redistribution of the page.

Table -6-1: No link exchange: A to E has been Google pages are included in the page. A and B which is within the pages of our site

Table -6-2: external link after the exchange of the distribution of PageRank

Table -7 did not provide export export link to provide link
A’s PageRank score: 1 1.3599321536
B’s PageRank score: 1 0.7279711653
Web site PageRank score: 2 2.0879033189

Its relatively small increments, depending on the overall circumstances of the case. But one thing is clear – to provide links to web pages is derived often called PageRank through a feedback mechanism to enhance their own PageRank.
Conclusion:
This shows that the major sites and a number of reciprocal link exchange is a more sensible. These sites are link structure, and paid great attention to the link page. The object of your site link included in the design of the structure and number of pages your site has a PageRank feedback from the total number of significant impact.

Eleventh: How to control PageRank
PageRank factor although it is difficult to control, but other technologies we can to get the desired results. Moreover, a good page optimized integration factor scores higher PageRank sites will no doubt be more competitive.

PageRank optimization factor from the following three aspects:
1. Import link. Including how to select the Import link, get into the efforts of links with the harvest was proportional to the.
2. Export link. Including export and their selection of links on your site suitable location, should make the most PageRank feedback (Feedback) and the smallest loss (Leakage).
3. Web site navigation structure and internal links within the page. PageRank within the site to achieve a good distribution.

Twelveth: Import Links (Links to Your Site)
Looking into a link, the general is always vulnerable to this kind of errors: look at the link page PageRank score, the higher the score, the better. In fact, a link page PageRank score to follow the principle of equal distribution was assigned to the average of all the links on this page. Therefore, focusing only on the external links of the link strategy PageRank scores is one-sided. The correct way is to have to consider the links page PageRank, due consideration should be given a link to the page number (should be noted: PageRank is a unit rather than the Web site page, that is, each page has its own specific PageRank. Therefore, when looking for links should view the “Links” page of PageRank, that is to say, need to consider placing your website link pages that PageRank scores.) and a higher PageRank sites to link to the request of the general is always critical.

Conclusion:
Those who look more suitable site with good quality links are the ideal target. Do not start to control their PageRank in the end how much, if they are not only related with your website, but also has higher quality, so you will always be useful to the PageRank, it is only a matter of time. In addition, the site has been included DMOZ and Yahoo can be quite effective to enhance the PageRank.

Thirdteen: Export links (Links out of your site)
Export will not lose the link and PageRank, but PageRank of the site as a whole will be reduced. Therefore, select Export link in such a law should be followed:
1. To keep the PageRank of your site
2. As far as possible, as much as possible share of the internal pages of the PageRank

To recommend a way: You can set up a website a link to export the “review” page. Placed on the external link for the assessment of the contents of the site. Each assessment should include the corresponding point to Hyperlink to external sites. (Note: As the search engine SPIDERS not support JAVA script, so should not use JAVA program to open these pages.)

“Review” page should be linked back to the site a higher level page (preferably home page, other pages can also be heavy-weight). This will significantly reduce the loss of PageRank site. Placing external links need to chain back to Home page and other important internal pages. However, “assessment” as long as the page to place a heavy-weight to the internal pages (preferably home). In addition, can tell you that the “review” link on the object you have “review” their site, so they will very likely that your “review” page link to their own Web site so that you can from their link the two get into. Natural effect of all the better. Described in words is too cumbersome, we use a chart to illustrate. (The following table, including home A, the external link page D and the other two inside pages B and C)

Table -8: None “accreditation” page of the web site PageRank scores

If the same calculation, but includes review pages, the results are as follows:
Table -9: Add “assessment” of each page after page of PageRank scores

If only A, B, C and D Page, the results are as follows:
No assessment (Review) page review (Review) page
Home page PageRank: 0.9536152797 2.439718935
B / C / D page PageRank: 0.4201909959
0.4201909959
.4201909959 .8412536982
0.8412536982
0.8412536982
PageRank Total: 2.2141882674 4.9634800296

Export link in the page placed on site at the same time put some internal links to improve PageRank of one of a very important internal factors. Although it is impossible and that the proceeds from the site link into a par on the amount of revenue received, but it can easily operate, and the benefit of Web site readers.

14: Web site and connected to the internal structure of
A: Web site’s internal pages
Having the “external links”, let us take a look at “internal links.” PageRank from the page if indeed the quality and quantity of the voting decision, then we can draw immediately on the website of the relationship between the chain and the PageRank of an important conclusion:

Each site has been included in the internal Google page (with links) are the site of a mind to vote, but the weight of a small vote. Thus, if a site has more Google has been included in the internal pages, it is possible to get more total votes.

In this way, we can through the creation of a large number of internal web pages to improve the site overall PageRank. But this is far from enough. Because we are referred to here refers to the internal pages Google has been included, that has its own PageRank of those pages within the chain. The reason why these pages are Google search because they have enriched the contents. Therefore, every effort should be made and enrich your website, once the site content to be full and rich, there will be more pages to be retrieved, so bring more PageRank. At the same time, “appreciation” of the site will get more popular site, which will have more links to your site active.

In short, for the upgrading of PageRank in terms of “inside” the need to do is fill for the site more informative and valuable content. Should ensure that web content will not be too long or too short and, if necessary, can be divided into a number of web pages.

Second: the internal structure of the site & link
There are three internal linked site approach should combine the use of the three way link building site. Assumes that a Web site by the “Home”, “About Us” page, “Products” page and the “More Information” page of the composition of the four pages, by the following table we can see that each structure on the site of the impact of degree of PageRank.

Table -11: Hierarchy (Hierarchical)

Table -12: the structure of loop site (Looping)

Table -13: extensive Internet pages of the site structure (Extensive Interlinking)

Table 14-16 is the internal structure of pages in different sites of the PageRank distribution. Understand this point we can from the “internal link” to proceed to get the most feedback PageRank.

Table -14: the level of the structure of the PageRank distribution of (total PageRank = 4)

Table -15: PageRank distribution loop structure (total PageRank = 4)

Table -16: the inside structure of a wide range of PageRank distribution of the Internet (total PageRank = 4)

External link does not take into account in the premise of factors, one can see the type of hierarchical structure (Hierarchical-Like) can change the Web site of the PageRank distribution of the internal pages. (Note: we are referring to is not necessarily the strict sense of the level structure, but structure than loop (Looping) or extensively interconnected (Extensive Interlinking) structure to include more property-level structure.)

If evenly distributed PageRank internal page on the website, the webmaster of this hierarchical structure can enable the performance of transfer PageRank to selected pages of the internal transfer of PageRank: that is, to some of the pages are not very important due to the transfer of PageRank to those words of strong competition on the website, or would like to improve the specific words of the pages ranking up so that the proceeds of the largest Web site.

Closed just above the structure of web site design (that is, without import nor export link structure) of the internal distribution of the pages, if adding external links – that is, import and export links to what would happen after? 17-19 As shown in the table below:

Table -17: Non-closure of the level of the PageRank distribution of Web site structure

Table -18: Non-closed-loop structure of the PageRank distribution of site

Table -19: Non-closure of the inside structure of a wide range of Internet websites PageRank Distribution

No Import / Export link PageRank distribution of the availability of import / export link PageRank Distribution
The structure of home page PageRank sites other PageRank PageRank of each page the total number of home pages of other PageRank the total number of PageRank PageRank
Level 1.9189189189 0.6936936937
0.6936936937
0.6936936937 4 1.4984293194 0.5745549738
0.5745549738
0.5745549738 3.2220942408
Loop 1 1
1
1 4 0.6836928438 0.7311389172
0.4778739338
0.7714680796 2.6641737744
Extensive Internet 1 1
1
1 4 0.954115.523 0.8547644030
0.8547644030
0.9046990932 3.5683429515
Conclusion: Extensive Internet (Extensive Interlinking) site structure (Table 13) can be retained to maximize a site’s internal PageRank, followed by the level of (Hierarchical) structure (Table 11), and finally loop (Looping) website structure (Table 12).
Note: this is the case in theory, but in reality if the Internet with tens of thousands of internal pages also unlikely. So also must choose the right site of the branching structure. However, the level of structure, the more we increase the number of sub-pages the better. This is due to the link page in the export increase of more internal links, in accordance with the average distribution of PageRank to all internal / external links to the principle or do you benefit the most. However, if too many pages, will also significantly affect the home page PageRank.

15: Google says
On the PageRank, the most authoritative spokesman for the natural or Google. Although Google will not and can not provide relevant technical information, but we also have to be seen to see:
Chris: PageRank is based on the name “Page”, or a co-founder and relevant?
Google: PageRank is a Google co-founder and president Larry Page named after.
Chris: Google whether or not to do so as a significant PageRank from other search engines as a characteristic?
Google: PageRank is a Google search can bring the speed and relevance of search results from other search engine on the technology. Not only that, in the ranking formula used Google also 100 kinds of other algorithms.
Chris: Google is the introduction of PageRank that can significantly improve the quality of search results? Whether the future will continue the use of PageRank?
Google: the use of PageRank as a result of quantitative methods to analyze the link, it will continue to be the decision of Google search results page an important factor in ranking.
Chris: do you think of the Google Toolbar PageRank information for ordinary users / webmaster / search engine optimization expert, what is the meaning of each?
Google: Google Toolbar PageRank information provided by a Web site only as the use of assessment information. Users will find it very interesting, webmasters generally use it to measure site performance. However, the PageRank is only a general assessment, so the value of search engine experts do not.
Chris: website often try to “link the factory” and the visitors book means the purpose of increasing PageRank. Google this site for any initiatives?
Google: Google’s engineers will regularly update the Google’s ranking algorithm in order to prevent the malicious manipulation of Google rankings.
Conclusion:
Select the link into the other side should first consider how the site’s content, and then visit the number of its export links to decision-making. And in the establishment of the Export link to this site should be as far as possible when the PageRank of your site to maintain the maximum and minimum loss of the feedback.

The site should be designed to ensure the rational structure and internal linking methods. Site internal link structure and the way will have an impact on PageRank, can be effective to use its features PagaRank internal pages on the site re-distribution and website as far as possible the overall PageRank.

PageRank of the site to enhance the site should be closely related to the visitor experience. Again, even if a high PageRank, if there is no client access, as worthless. Therefore, the contents of the site is to enhance the PageRank has always been one of the factors most critical.

At present, the Chinese Web site in the whole impact of the Internet is still relatively small, this was mainly due to the overall level of Chinese language web site (technical, content) are also caused by relatively backward, the most important performance are:

Industry knowledge: I do not know search engines to attract new users to the importance of services in search engine rankings in pursuit of “fool-related”, the purchase of a number of practical significance in fact do not have much industry Keywords.  In fact, the key word to the user to enter more and more really strong, the higher the value.  If the user can directly navigate to the product than the specific content of the site Home page of the multi-value;
Release Technology: Web pages into the Google index is very small, dynamic Web pages is still the main release mechanism, the lack of performance of the dynamic pages into static pages link mechanism;
Page Design: duplicate page title, keywords are not prominent, and excessive use of Java script scripts / images / Flash, etc. not suitable for search engine indexing non-text form;
Can not quantify what is not managed more than often the root cause is their own lack of web site log analysis of statistics:

Most of the site as long as some simple strategies can allow the level of its own Web site on the Internet, there is a true reflection of the structural design of website search engine optimization for attention include:

Cited the importance of links;
How to highlight the Keywords: web page title, the theme of the design;
The structural design of the page and site notice;
As well as the importance of site visits and other statistics;
Google’s Site Design Guide
(Note: This web site design itself on the use of some of these methods).
What is PageRank
Google and other new area, one of the advantages of search engine index is not only a great quantity, but also the best result came in the top of search results, the specific reference to the principles of Google can be no secret – PageRank thorough explanation of a text, PageRank that simple similar to scientific papers cited in the mechanism: who cited the number of papers, and who is the authority.  PageRank on the Internet is based on each link page analysis of the relationship.

In addition, from the perspective of the PageRank calculation mechanism of the article are: http://pr.efactory.de/ there are more detailed description of the PageRank algorithm and the small clear case analysis:

For example: sub-page navigation bar in the importance of
B <=> A => C
Vs
B <=> A <=> C (good)

Page number of factors:
B <=> A <=> C
Vs
F <= \ / => G
B <=> A <=> C (good)
D <= / \ => E

An unexpected conclusion:
(B <=> A <=> C) (E <=> D <=> F)
Vs
(B <=> A <=> C) <=> (E <=> D <=> F)
Higher PageRank links the only two top A and D, and sub-page web site will be a slight decrease in the average PageRank.  At the same time: a Web site into the Google index the greater the volume of their factors similar to the smaller.

PageRank of the page each asymmetric chain:
Google would like BadRank correct algorithm, but also a page from the “not commensurate with its own” high PageRank links to sites, and their own lack of sufficient quantity and quality of the RP-link, its PageRank will automatically reduce the for 0, A (pr = 7) <=> B (pr = 0)
Simply put, is this: occasionally RP site to be authoritative link count, to be authoritative enough to quote in order to improve their own site pages PageRank.

Link is everything
The ocean of the Internet, the most important thing is interoperability, not to be quoted by other web sites is “information island.”  “Good wine is also deeply afraid of the alley,” with perhaps a bit like saying spam ads, but the fact is the case.  Therefore, if the purpose of the site do not fit of narcissism, we need to actively promote their own websites.
Through the search engines need to promote their attention to the following aspects:

To the amount to win: do not necessarily add to the classification of large-scale Web sites directory is to promote, from any other web site links are useful RP
Comparison site to promote accession to the classic way to compare the classification of large-scale portal directory, such as: Yahoo!, Dmoz.org, etc..  In fact, there is a misunderstanding here: do not have to join the major site is the Web site promotion directory, because it is now no longer just a search engine web directory index, but a more comprehensive index of web pages, whether they come from any place other websites RP-links are very valuable, even in the news, forums, mailing list archives.  Site of many large email mailing list, we must pay attention to the signatures in their own Web site to add their own address.

Blogger (Weblog abbreviation) are perhaps the most profound understanding of the “link is all” the meaning of this sentence, as between the contents of Blog a large number of mutual links, so the most frequently cited in the Blog search engine page rankings often than some of the pages of large commercial websites even higher.

Quality: The Web site quoted a high PageRank will more quickly raise the PageRank
The number of only one of the key factors, from a high PageRank links page can be linked more goals to increase PageRank, I would only contributions in the ZDNet article on China, as the source of the page there are links to articles, the corresponding page and Web site PageRank overall after some time has been greatly improved.  Sometimes, what kind of site was sometimes cited more than the number of citations is even more important.  Here I would particularly like to thank that ZDNet China is the only time I followed the request of the copyright notice indicates that the source of the article, and RP-link site.
In accordance with this principle: the ability to place Yahoo! And DMOZ directory of such a large authority in the first 2 layers are very valuable.

Understand the search engine’s “values”:
Lucene Introduction Jakarta.apache.org This article has been cited after the lucene project, this article has become all the pages in the highest PageRank pages, and Google to support a number of projects, such as: Folding @ Home, so I have doubts about their Government, education and non-profit organization site with special bonus points, after all. org. edu only represent the essence of the Internet: the separation of powers and shared.
However, a more reasonable explanation is that:. Org open technology platform for many of them are developers, they will be adding a place like Home Powered By Apache, Power by FreeBSD link like that of other open-source platform of respect, so as Apache , PHP, FreeBSD open source sites such as GOOGLE, there are in a very high PageRank.  In. Edu these sites, many are relatively strong academic documents to the form of hyperlink references indicate the origin has become a habit, which is also undoubtedly the best basis for PageRank.
Note: Do not Link Farm, through its own site to improve ranking: Google will punish those who take the initiative to link to the Link Farm site in order to improve their site ranking, the corresponding page of the site will not be income to the index.  However, if your page was a link Link Farm-level do not have to worry because the passive link is not being punished.

Do not mean links to other sites: if a website is only the entry of a large number of links, and a lack of export links, search engines will also be considered to be of no value to the site.  To ensure that your website can help search engines to more accurately determine which is the most valuable information a user, that is only if your site links to external reverse links are not export, then your website will be in the search results a negative impact on performance.  Of course, even one derived site links are not very rare, unless you are deliberately doing so.  Under normal circumstances we will naturally on the page to include some links to other sites, and lead visitors to think it is important or we can provide more valuable information on local,
Also, prior to the promotion of your site may first need to know their site is currently in a number of well-known search engine, the principle is very simple, can refer to how to assess the popularity of a text site.

Web site is only a means to promote, how to highlight the content, so the need for relevant information of the users to find as soon as possible is the purpose of your site, PageRank does not mean that as high Yahoo! The portal site will be able to do in all the top search results, because the results of search engines is the search keywords in the page matching the PageRank and page ranking of the results of the combination.  The second important point is therefore: how to highlight the words.

How prominent Keywords: subject-oriented (Theme) the key word matching
Theme Engine is gradually more than PR, the results become more important in ranking the factors that can compare the following phenomena:
Why check “News”, “car” and the text, a variety of portal home page is not the first?  To know that they have the corresponding page of the link text Channels
A news page, a search engine does not pass to the template matching, automatically the main news page and page header, column navigation bar, footer, such as a distinction between the content of some of the?
In fact, the above problems can be attributed to the extraction of a summary of Web content strategy and key words in one hit:
First of all, will be able to describe the contents of a page is divided into the following types:

Chain into the text description: inbound link text
http://www.searchenginedictionary.com/terms-inbound-link.shtml;

HTML page title: title page will be a good title in general the most important words on the front, such as: ABC-10-type vacuum cleaner – XX appliance city
The main HTML content: content text
Chain out of the text: outbound link text

If in accordance with the following rules:
Key words a page, hit the weights: chain into the text> HTML title text> HTML page main content>> a chain letter, the above phenomenon is better explained.
Chain into the text is invisible on the page, but the chain link into the text on the page have a great role: in the modern search engine in the process of matching keywords, the matching process does not just look at the contents of the current page summary: a great extent do not look at this website said to myself what the content of their own, but also how to link to others, how others describe how your site call you, than you say they are even more important.  .
For example, search: “World Health Organization”, to return to the results in http://www.who.int/; and this page is not in Chinese, is able to match, it is because a lot of links to its Web site used: <a href=” http://www.who.int/ “> the World Health Organization </ a>, so that this page does not exist in English words have become part of a summary page.

This would like to know the link to the text chain is linked to the sub-channel home page or the content of the details of services.  Key words on the page itself, only a negative impact on density, which is to recommend a Google page of links of not more than one hundred reasons for this: he does not 100 index after the content of the link.

In accordance with the above rules, the search engine will be the details of a news page news content is extracted from the page with HTTP links to all of the text are removed, that is part of the news content, and more accurately by taking the maximum number of text paragraphs, etc. strategy to achieve;

Many Web site home page or channel page of links to almost all of them are, after analysis of the results of search engines is: what content do not hit the key word can be only used by other people link to your “Home” and the title of Title in the Channel Site name a few words, and other text pages are far less than the corresponding sub-channels and the specific content of the page to match the high, and the search engine to the above rules, allows users to quickly direct targeting of the specific content of Details of the contents of the page.  We hope that through a page, therefore, as much as possible all those who wish to promote the hit of the words is impossible.  Page as much as possible to allow the entry of the search engine index, and then grasp the theme of the site is very important, so that the theme of the site can compare words in accordance with the pyramid model of uniform distribution can refer to the website: The theme of the pyramid site design Site name (users 1-2 abstract words)
/ \
Sub-sub-channel 1 channel 2 (users hit Keywords 2-3)
/ \ / \
Product 1 Product 2 Article 1 Article 2 (users hit 3-4 Keywords: The most valuable users)

Do not empty title: empty <title> </ title> is tantamount to wasting the most valuable piece of positions;
The traditional page, HTML page will be similar to the following implicit information, used to describe the main contents of the current page Keyword:
<header>
<meta name=”keyword” content=”mp3 download music…”>
</ header>
Later, as a result of this artificial way to add words of abuse, a large number of pages in order to increase the probability of search engine hits, often to add some pages and the actual content such as a hot key: “music mp3 download” and so on, so a new generation of search engine is no longer concerned about the page in the header file a statement of artificial meta keyword, and the title page of the words in the search engine hits hit the course usually has a higher proportion of, if a keyword in the title hit than hit the page have higher scores, so in the appropriate search results in a more forward position.

Length and content of the title: not too long, generally less than 40 characters and fully highlight the proportion of words;
If the longer the title of the search engine will normally be ignored, so as far as possible the main keywords on the title of the top position.  Unnecessary adjectives omitted it, after all, mainly through the term users to find content.  The title of the content: as far as possible by using some other keywords to find the words (also too far, if the word in the title of the content of more than one-half are not, are likely to be excluded from the search engine indexing), so log on from web Other search engine keyword query statistics is necessary.

If the page a lot of words, try to use different page titles for the content of your site so that more area into the search engine index;
Because the search engine page content based on similarity as a duplication of some content pages indexed out of range;
http://www.chedong.com/phpMan.php is my site a small application: a web interface manual unix command (man page), in the previous design used for all dynamic pages are the same heading : “phpMan: man page / perldoc / info page web interface”, Google indexes more than 3000 pages about, but then I changed the title page “phpMan: [command name]” this kind of format, such as: “phpMan: ls “so the title of most dynamic page on a different, one month after the entrance of this page from the Google index for about 6000 pages.  Therefore, if many sites are using the same page title, such as: “News Channel”, “Forum”, a large part of these pages will be re-scheduling mechanism ignored.

In addition to <title> </ title>, but also can be used <h1> </ h1> the contents of the header row to highlight the theme of strengthening the effectiveness of the title;
In the design of my site: I will use <h1> [title] </ h1> this kind of template to highlight the title, rather than by changing the font to highlight the way the title.
Other web design tips
Static link: Blog Site Another advantage lies in its website is a static link: dynamic pages the content of the entire Internet accounting for more than 90%.  In fact, all search engines are able to demonstrate the Internet is only the tip of the iceberg (3-5%), Who is just a different top quality website better strategy only: the majority of search engine links are static pages that are high-quality page, Google crawl priority of the page is not more than 70% with the parameters of the static pages of links.  And even if the same content, static pages over dynamic pages will be high weight: it is easy to understand: query? A = 1 & b = 2 homepage links can easily be manufactured, and often behind the content and reversed the order parameter query? B = 2 & a = 1 exactly the same.  To make full use of static pages: the current can be the same as the Google index dynamic pages to search engines is still relatively small, and even more will not Google index all content, very few have more than two parameters of the dynamic web page for further efforts access and analysis.  Overall, the new Google like static content.

So speaking in terms of efficiency or convenience of search engines included the use of content distribution system will be published as static web page content is very necessary.
For example: http://www.chedong.com/phpMan.php/man/intro/3;
Than http://www.chedong.com/phpMan.php?mode=man ; meter = intro § ion = 3
More easily into the search engine index.  But also in the URL in the hit and sometimes also in the title than to highlight words.

And can enter the number of Google indexed pages, the better.  Can use a script similar to the following statistics on your site indexed by Google and Baidu situation.
#! / bin / sh
YESTERDAY = `date-d yesterday +% y% m% d`
LOG_PATH = ‘/ home / apache / logs’
grep-i Googlebot $ LOG_PATH / access_log | awk ‘(print $ 7)’ | sort-u> spider / $ YESTERDAY.googlebot.txt
grep-i baiduspider $ LOG_PATH / access_log | awk ‘(print $ 7)’ | sort-u> spider / $ YESTERDAY.baiduspider.txt

Web site directory structure should be flat, as each directory level deep, PAGERANK a grade lower.  Assumptions Home is 3, his son is likely to list 1, and more may not be included in the scope of the rating.

Performance and the separation of content: “green” website
Page java script and css and web pages as much as possible the separation, on the one hand increase the degree of code reuse (also convenient page cache), the other hand, as a result of the effective length of the content of accounting for the high percentage of web pages, but also can improve the relevant keywords in the page proportion has also increased.  In short, should be encouraged to follow the w3c specification, the use of more standardized XHTML and XML content as a display format to facilitate the preservation of a longer period of time.

So that all pages have to quickly import: site map for page reptiles (spider) web site for all the needs of the rapid traverse release.  If the page is to use Flash or pictures enter, then the search engine would be shut out, in addition to user-friendly UI design things, spider friendly is also very important.

To maintain the health of their own Web site: regular use of a bad chain tool to check website to check whether there are dead links.

Maintain web content / links to the stability and persistence: the search engine index page of the history there is a more important factor, but the page long history have been linked to the higher probability.  In order to ensure their own web pages, can be more durable of the other sites quoted the page, if they have a link to update page, it is best to retain the old link to turn the page and do a good job in order to maintain the continuity of content.  We should know that a Web site and content in the search engine rankings, “culture” is a very high would not be easy, who do not want their content is hard to find the others, click on it is “not 404 pages the existence of “it, so site administrators for their own analysis of error.log site is also very necessary.

File type factor: Google has to PDF, Word (Power Point, Excel), PS document indexing capabilities, as a result of the contents of this document than the HTML after the collation of more academic value is relatively high in general, so these types of document than the general nature of the HTML document type to be high PageRank.  Therefore, the more important documents: Technical White Paper, FAQ, installation documents recommend the use of high-level format such as PDF PS access, so that in the search results can be given a higher position.
Often able to detect a news portal site often than any other site’s home page still ranks high.  Therefore increase the PageRank of a site after a whole often does not own the contents of some will be with those with a high content of PageRank has been brought into the search engine query the list of priorities.  Some of this is not very reasonable, because it often resulted in many large mailing list archive site often than any other site’s home page is even higher PageRank.
Know thy enemy and know – Site visit statistics / log analysis of the importance of mining
Web site design is not just a search engine to meet the passive index, more importantly, take full advantage of search engine traffic brought about by a deeper analysis of user behavior.  At present, the search engine keywords from almost all kinds of statistical analysis tools WEB log a standard feature, I believe that statistical tools Log in business there is to be enhanced to achieve more.  This feature WEB statistics log is so important that the new RedHat 8 has been webalizer log analysis tools as a standard application of one of the server configuration.

To Apache / webalizer as an example, the specific practices are as follows:
Records of visits from:
In the Apache configuration file format for the combined log format, so that the log will contain the expansion of information: there is a field which is the source of the corresponding shift visit: HTTP_REFERER, if the user is a search engine from the search results you find from the page and click, log HTTP_REFERER is recorded in the user in the search engine results page URL, the URL contains the words of the user’s query.

Webalizer in the default configuration in response to search engine statistics: how to extract the keywords HTTP_REFERER
default webalizer against yahoo, google and other popular search engine query format: Here, I increased the domestic portal site for search engine parameters
SearchEngine yahoo.com p =
SearchEngine altavista.com q =
SearchEngine google.com q =
SearchEngine sina.com.cn word =
SearchEngine baidu.com word =
SearchEngine sohu.com word =
SearchEngine 163.com q =

Through this set of statistics webalizer will be Search Engine HTTP_REFERER from the URL in the extracted keyword, such as: All links from google.com, the parameters of the value of q will be down as a Key statistics: from the summary Statistical results can be found on what the user is based on the number of words to find you and your users find most interesting is that those words and so on, further, there are settings in the webalizer statistics results can also be poured into CSV log format for the history of the database after the import statistics, so a deeper level, such as data mining.

Before the user through the WEB log analysis is mainly based on a simple log of access time / IP address and other sources, it is clear that the search engine key words based on statistical analysis of the results can be even more abundant and more intuitive.  Therefore, the search engine services to the commercial value of the potential is almost self-evident, and perhaps this is Yahoo! Altavista search engine sites such as the traditional portal model in importance after the start of the reasons for the search engine market, take a look at Google’s annual Key Statistics on the know more than anyone on the Internet a better understanding of search engine users are more interested in what it?

See this site by RP-link statistics: http://www.chedong.com/log/2003_6.log;
Need to pay attention to is: Windows 2000 as a result of Google for the use of IE is the way UTF-8 encoding, it sometimes needs a lot of statistics in the UTF-8 is the correct way to view the characters display.  Can be felt from the statistics: in the use of comparatively high level of development of the IT staff has become the most popular Google search engine.  The use of Baidu users also had significantly more than the traditional Sohu, Sina and other portal sites, so traditional in the search engine portal site on the edge will be very fragile.  The trend of development from a technical point of view, since there will be more use of the Internet media to do a deeper data mining service mode:

Reprinted from cnblog.org– “unexpected,” the text might reveal social trends

In the “New Scientist” (New Scientist) online journal, published a new Cornell University research, attention, and perhaps the acquisition of Pyra and Google related to the motive.

The University computer scientist Jon Klenberg developed a computer algorithm to identify certain words in an article in the “unexpected” growth, and he found that these “unexpected” growth of the text can be used to quickly identify the latest trends and hot issues, it can be more effective screening of important information.  Search technology over the past many have adopted a simple calculation of the text / phrase frequency approach, but ignores the rate of increase in the use of text.

Jon pointed out that this method can be applied to a large number of Weblog in order to track social trends, which have potential commercial applications.  For example, advertisers can Blog from the tens of thousands of individuals quickly find a trend of potential demand.  Blog topic for as long as the scope of coverage is large enough (in fact the trend of development is indeed the case), the technology of political, social, cultural and economic fields will also have practical significance.

Although the internal algorithm Google News has not yet open, but it is entirely speculation that the collection of machinery instead of the headlines should be in the Google search engine algorithm used pigeons, it may be associated with this “sudden” to determine the relevant algorithm.  So, Google acquisition Blog tool vendors move deeper there is indeed a vision.

- NewScientist.com news, Word ‘bursts’ may reveal online trends
- Have not finished those introduced in the SlashDot also see a lot of discussion about this discovery

By-laws: Google’s official guidelines for site design

Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link. So have a clear site structure and link text, all the pages at least one static text link entrance
Comment: as far as possible not to use pictures and JAVA script
Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
To provide users with a site map: turning an important part of the site.  If the site map page link to more than 100, then the page needs to be divided into multiple pages.
Comment: index page not more than 100 links: SPIDER only the first 100 page links
Create a useful, information-rich site and write pages that clearly and accurately describe your content.
Some useful and informative site, clear and accurate description of your information.
Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
Imagine a user may be used to find your keywords, and to ensure that these words appear on the site.
Endorsement: the use of “maximum”, “best” category of the adjective, with the words users are most concerned about, such as: download, singer name, not some abstract terms.
Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images.
To use text instead of picture display important names, content and links.  GOOGLE robots do not recognize the text in the picture.
Make sure that your TITLE and ALT tags are de script ive and accurate.
Guarantee: page TITLE and ALT tags to describe precisely the right
Check for broken links and correct HTML.
Check the bad links and fix these HTML errors.
If you decide to use dynamic pages (ie, the URL contains a ‘?’ Character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them small .
If you intend to use the dynamic page: link contains a “?”, Must be aware: not all search engine robots can be treated like the same treatment as a static page dynamic pages, dynamic pages to keep the parameters of the less will be very helpful as far as possible.
Keep the links on a given page to a reasonable number (fewer than 100).
To make a page of links to less than 100.
Endorsement: The lynx-dump http://www.chedong.com; can simulate from the robot point of view to see the page.  There are links to its final statistics

Output similar to:

[1] Google Free Search _______________________________ Google Search
(_) Search WWW (_) Search chedong.com

Update [2] Site Map / Site Map [3] book / Guest Book [4] feedback /
Feed Back
…
References

Visible links
1. Http://www.google.com/services/free.html;
2. Http://www.chedong.com/sitemap.html # sitemap
3. Http://www.chedong.com/guestbook/;
4. Http://www.chedong.com/formmail.htm;
…
Hidden links:
50. Http://www.chedong.com/bbcweb/;
…

References:

For the Google search engine optimization web design
http://www.google-search-engine-optimization.com/;

Ten Myths About Google:
http://www.promotionbase.com/printTemplate.php?aid=971;

How to assess a site’s popularity
http://www.chedong.com/tech/link_pop_check.html;

How to increase website rankings in Google – for search engine advertising model
http://www.chedong.com/tech/google_ads.html;

How to increase website rankings in Google – the search engine’s Web site for links to design
http://www.chedong.com/tech/google_url.html;

Measuring Link Popularity
http://searchenginewatch.com/webmasters/popularity.html;

Google no secret – PageRank thorough explanation
http://www.kusastro.kyoto-u.ac.jp/ ~ Baba / WAIS / pagerank.html;
This article is in search “Google PageRank” can be found in time, this article is not only an algorithm that is also a Google’s weblog, recorded a lot about some of Google’s news and market information.

A more detailed description of the PageRank algorithm:
http://pr.efactory.de/;

Google’s massive processing mechanism: Pigeon System
http://www.google.com/technology/pigeonrank.html;

WEB on the value of statistical tools Webalizer
http://www.webalizer.org;

Robots note:
http://bar.baidu.com/robots/;
http://www.google.com/bot.html;
Procedures through a search engine robot (also known as spider), automatically visit web pages on the Internet and obtain information page.  You can on your site to create a plain text file robots.txt, statements in this document, the contents of the site in which the robot can be visited, and which can not.

Anti-Google site: the views are very interesting
http://www.google-watch.org/;

On Google’s WebLog
http://google.blogspace.com/;

Search engine related forums
http://searchengineforums.com/;
http://searchenginewatch.com;
http://www.webmasterworld.com/;